1. With the rapid development of cross-border e-commerce trade, the requirements for the logistics industry are increasing
Return and exchange of goods are common in domestic online shopping. Foreign buyers have the same mentality as domestic buyers. They also hope that the purchased goods can be delivered to their hands quickly. If they are not satisfied, they can easily return and exchange goods. How to solve this problem? The answer is to go abroad, provide the same localization services as foreign e-commerce, and make full use of the advantages of made in China to participate in international competition. This will be the key to the sustainable development of cross-border trade e-commerce.
In fact, overseas warehouses will become the inevitable trend of logistics industry development in the e-commerce era.
First, the initial journey of overseas warehouses will transform scattered international small packages into bulk transportation, which will greatly reduce logistics costs.
Second, the overseas warehouse can transform the traditional international delivery into local delivery, so as to ensure that goods can reach consumers more quickly, safely and accurately, and improve consumers' cross-border trade shopping experience.
Third, the return processing process of overseas warehouses is efficient and convenient, which adapts to the shopping habits of local buyers, so that buyers can feel more at ease when shopping, and can solve the traditional international return and exchange problem.
Fourth, the combination of overseas warehousing and traditional warehousing logistics can avoid foreign trade risks, avoid logistics shortage caused by special reasons such as holidays, so as to improve the overseas competitiveness of China's e-commerce, truly help e-commerce to provide local services and adapt to the consumption habits of local buyers.
2. Cross border e-commerce transforms and builds warehouses according to the enterprise's own needs
First, the biggest difference between cross-border e-commerce and domestic e-commerce is to sell goods abroad, and the unstable logistics system is a big challenge. Whether it is an enterprise or an individual e-commerce, in order to grow its business, it is not only necessary to maintain its own e-commerce platform, but also need an overseas warehouse that can reduce costs, speed up the delivery time and avoid risks. In the early stage, as long as the seller transports the goods to the overseas warehouse in large quantities, there will be special overseas warehouse staff to handle the follow-up chores on behalf of the merchant, and process the delivery orders online. Once someone places an order, the seller will immediately complete a series of logistics procedures such as picking up goods, packing, pasting orders, and shipping. This can spare the merchant time and energy for new product development, so as to obtain greater profits.
Second, in the overseas market, local delivery is easier to gain the trust of buyers. Most traditional buyers believe in fast local services. Under the condition of small price difference, they are more willing to choose the goods with overseas warehouses, which makes domestic delivery faster and safer. In particular, during the shopping season such as black Friday and Christmas, orders have increased sharply, the efficiency of cross-border distribution has been affected, and the risk of packet loss has increased. In addition, the customs of various countries have more stringent sampling policies. For example, when passing through the customs of Italy and Spain, the parcels are easily detained for inspection, which will delay the delivery time. The speed is directly linked to the satisfaction of the buyer, and the decrease of the buyer's satisfaction will threaten the security of the seller's account. Therefore, more and more domestic sellers realize that they should choose overseas warehouses. Overseas warehouses can not only "pre empt" logistics risks in cross-border e-commerce trade, but also improve customer satisfaction and increase transaction volume. When the reputation and evaluation of the seller are improved, the turnover is bound to increase.
Third, in addition to the credibility and timeliness of local delivery, overseas warehousing and its supporting system can also bring better cross-border trade shopping experience to sellers, save more time and reduce the error rate.
3. The digital logistics system of overseas warehouses drives the upgrading of cross-border e-commerce industry chain
According to the experience of Guanguo, its overseas warehouses have adopted the operation mode of data and visualization. China can follow this model. In the long run, the increasingly perfect digital logistics will further promote the upgrading of the cross-border e-commerce industry chain. Through data management of logistics and analysis of time point data in the process, it is helpful for sellers to find out problems in the distribution process and finished product delivery process, and improve efficiency in supply chain management, inventory level control, mobile sales management, etc.
